on 20/02/2024

How AI Is Helping Makeup Brands Create Custom Formulas for Every Skin Tone

personalizing makeup

Artificial intelligence (AI) is revolutionizing many industries, and the beauty sector is no exception. One of the most exciting ways AI is making an impact is by helping makeup brands develop custom formulas tailored to every skin tone. No longer is makeup a one-size-fits-all industry—thanks to AI, brands can now create more inclusive, personalized products that cater to a diverse range of skin tones and textures.

AI and Skin Tone Recognition: Personalizing Makeup

The ability to create custom formulas starts with AI’s power to analyze individual skin tones and understand their unique undertones. AI-driven technology uses computer vision to capture an accurate representation of a person’s skin, identifying the undertones (cool, warm, or neutral) and matching them with makeup products that will suit their complexion. Through apps and online tools, users can take photos of their skin or input their preferences, allowing AI to suggest foundation shades, concealers, and other products that best match their skin’s tone.

create custom makeup products

By processing vast amounts of data about skin tones and makeup preferences, AI can also recommend the right level of coverage and finish (matte, dewy, etc.), allowing brands to create personalized solutions for different skin types. This approach ensures that consumers can access makeup that complements their skin tone and addresses their individual needs, such as providing extra hydration or controlling oil production. As a result, makeup becomes an even more personalized experience, enhancing the consumer’s overall beauty routine.

AI-Driven Custom Formulas: Tailoring Products for Unique Needs

Beyond recommending the best shades, AI is also helping makeup brands create entirely customized formulas for individual customers. With advancements in AI technology, brands can now analyze user feedback and data on ingredients to craft products specifically designed for particular skin concerns, such as acne, hyperpigmentation, or dryness. By leveraging this data, brands can mix and match ingredients that cater to specific needs and preferences, resulting in custom formulas that are as unique as each person’s skin.

Additionally, some beauty brands have begun offering consumers the option to create custom products in real time, with AI tools guiding them through the process. For example, users can select their ideal shade, choose the finish they want, and indicate skin concerns while AI refines the formula and adjusts ingredients to meet those specifications.